We built StarkSouk’s principles by drawing from our team’s insights and past experiences in a business we love and want to improve. These principles guide our actions and direction as a company, forming the foundation of our culture and success. We all must embody them to create an organization we’re proud of. Each year, we’ll revisit and refine these principles together.

What We Stand For:

• Do great work. Get great sleep.
• Believe in yourself and in each other.
• Check your ego at the door.
• Share the credit.
• Ask for help when you need it.
• Embrace a "give first" mindset.
• Encourage bold, creative thinking.
• We’re better together—none of us is as good as all of us.
• No follow-ups. We stick to our commitments and respect each other’s time.
• We lean towards optimism—cynicism stifles creativity.
• Be kind, positive, and open.
• Stay curious, honest, and true to yourself.
• Be direct, yet respectful.
• Progress matters more than perfection—imperfection is okay.
• Compassion fuels creativity.
• Celebrate each other’s wins and cheer each other on.
• Respectful disagreement is welcome—everyone has a voice.