At StarkSouk, every project is an opportunity to solve client problems with creativity and strategy. While no two projects are exactly the same, this scope of work outlines general expectations to help external partners understand their starting point and responsibilities.
Project Scope by Service Category
| No. |
Solution |
Scope of Work |
| 1. |
Logo Identity & Brand Collaterals |
- 3 + 2 concepts (up to 3 round of revisions) |
- Color palette
- Typography system
- Visual patterns/elements
- Illustrations or mascot design (if required)
- Brand imagery
- 7–9 brand collateral designs (e.g. business card, letterhead, envelope, sticker, t-shirt, cap, bottle, file, ID card, etc.)
- Comprehensive brand guidelines (includes brand strategy, identity system, communication style, logo usage, art direction, etc.) |
| 2. | Packaging Design | - 2+2 or 3+1 concepts (up to 3 round of revisions)
- Master packaging design
- Variation designs (flavors, sizes, or categories)
- Print-ready files & mockups
- Includes outer/inner packaging, thank-you cards, warranty cards, user manuals, etc. |
| 3. | Marketing & Sales Collaterals | - 3 initial concepts (up to 3 round of revisions)
- Sales pitch deck design
- Investor pitch deck design
- Proposal design
- Brochure, flyer, or banner design
- Social media post or template design
- Store or exhibition booth design (in collaboration with store development consultants) |
| 4. | Additional Brand Assets | - 3 concepts (up to 3 round of revisions)
- Custom iconography
- Illustrations
- Visual charts or graphs
- AI-generated or stock-based brand imagery |
| 5. | Motion Identity | - 2 concepts (up to 2 round of revisions)
- Logo animation
- Intro & outro animations
- Dynamic iconography
- Brand motion toolkit (multiple dynamic visual assets) |
| 6. | Website Design | - 3 design concepts + 3 revisions (static or direction-focused)
- For animation/motion-heavy websites: 2 concepts + 2 revisions
- Includes UI structure, layout design, and visual directions |
| 7. | Website Development | - Full implementation on required platform ( Shopify, Webflow or WordPress )
- Up to 3 rounds of revisions across the full website (based on client needs)
- 30 days of post-launch support (minor changes, updates, and bug fixes only) |
General Guidelines
- For Logo Design: 3+2 Concepts
- Packaging Design: 2+2 Concepts
- Any other brand static design assets: 3 concepts
- Any other brand dynamic design assets: 2 concepts
REVESIONS:
- Static Design: up to 3 revisions per design,
- Dynamic Design: Up to 2 revisions per design
NOTE:
- Concepts and revisions are for the client's presentations and client perspective. They don’t affect the designer's creative ability or creative explorations of creating multiple designs or concepts.
- Before presenting the client, first do any design and concept review by the internal team ( changes and revisions that are made due to the internal team discussion are not considering the actual scope of the project).
- All tools required to complete the project effectively are expected to be covered by the freelancer. You can learn more in the StarkSouk External Partner Guidelines.
Creating the case study together after completing every project.
- StarkSouk Responsibilities: Layout defining, content and copywriting, and overall website structure
- Your Responsibility: Make case-study visually appealing ( Through mockups and designs )
Disclaimer:
This scope of work serves as a general guideline based on our past experience and industry standards. The actual scope may vary depending on the project requirements, complexity, and client-specific needs.