1. Brand Personality

1. Honest
2. Courageous
3. Confident
4. Brave
5. Inspirational
6. Innovative
7. Visionary
8. Trustworthy

ARCHETYPE: The Hero and The Creator

LOOK/FEEL:

1. Morden
2. Minimalist
3. Clean
4. Sharp
5. Active
6. Well Designed
7. Creative
8. Trustable